Web design Exeter

What is Content marketing?

You may have heard of content marketing but are you clear as to how important it is for the success of your website? Content marketing is the term used for attracting quality leads and enquiries 'organically' to your website without paying for online ads to promote your website in Exeter and Devon.

Search Engines can only rank your website on the quality of the information that it finds there, so websites that perform well, will have relevant, informative information describing the goods or services they supply.

Your website is showcasing your business; it is your best opportunity to let people know just what a great Company you are and how your products or services are exactly what they are looking for.

Websites that have detailed information about their Company, their area of expertise and the services they offer will be seen as experts, knowledgeable in their field and will inspire trust and confidence in their potential customers.

Searching online has become more focused, instead of using 2 or 3 words as a search people are now making more specific enquiries using sentences or phrases. Search Engines will instantly crawl thousands of sites looking for a match, if your site has well written, informative content, then it is more likely to be one of those chosen to appear in the first page results. If your site is filled with key words and poor quality content it won't be selected by the search engine so it is unlikely to appear very high in the page rankings.

It is worth spending time to think about your consumer and what they are looking for to help you develop content that will fit their requirements and answer their questions. People are searching for what you offer, they want to find a company like yours, but they also want to be reassured that you can fulfil their needs, that you are reliable and they can trust you to do a good job. Providing this information will make sure you match the search engines criteria which will result in a naturally high page ranking and potentially more sales. If you would like to speak with someone about how content Marketing could help with your website design in Exeter, call Simply Digital today.