The Commercialiser®

Negotiation is the process of structuring and reaching an agreement between two or more parties. Most negotiators approach negotiation by basing their preparation, decisions and actions on their experience on how previous deals were closed. If this is your main approach to negotiation, you are scientifically at risk of leaving money on the table. Negotiations are not maximised by chance - amongst other things, negotiators we see excel, master the following keystone principles: Some negotiators become distrustful at the negotiating table. After the sales process has been completed, they may express statements similar to the following: "well, let's get to discussing the price then!". If you or your negotiations feel anxiety or tension at the beginning of a negotiation, then this is a sign you have not yet reached negotiation mastery.  Great negotiation preparation allows you to win the game long before you even start negotiating. Every move (negotiation event: phone call, email, voice message, meeting, video call, letter), must be carefully thought out and planned in order to allow you to maximise the deal, which, means millions in EBIT.  There is plenty of unfair biases in the world. Negotiation is no exception, indeed an environment where humans' worst behaviours can surface. Stereotypical CEO negotiators in Western cultures are well-spoken, Ivy league educated, tall, moderately fit white men in their fifties.  We have witnessed numerous negotiations where, for example, women were unconsciously given less opportunities to negotiate or put-forward their negotiation position with as much impact when compared to their male counterparts, potentially as a mere result of their gender or other cultural implications. We have witnessed the same behavioural discrimination involving ethnical, cultural, gender, age, nationality, sexual identity and sexual orientation behavioural discrimination issues.  As part of our mission to use behavioural sciences to empower people to negotiate, we are also committed to helping everyone negotiate equally, no matter their background, age, sexual orientation or beliefs and we developed negotiation tactics to make this happen.  

Stefano Gall
5 Star
We have been lucky to work with the The Commercialiser since 2020 and I am very happy with the results. First they trained our employee on how to approach different kind of negotiation then they started partecipating and supporting us in actual negotiation bringing over the years millions of EUR in savings. Give is a try, its a great support for you business and will open your eyes on many opportunities.
Monday 25th July 2022

Helen Blockley
5 Star
The Commercialiser has been fundamental in improving our business development. The company exceeded our expectations and we can't wait to use them again. Highly recommended. We can't thank you enough!
Thursday 21st May 2020

Matt Connelly
5 Star
Happy to recommend, fantastic in all things Business Development and Commercial Agreements. A trusted partner for ihateironing.
Sunday 17th May 2020

Stefan Braß
5 Star
Great consultancy with a great spirit which helped us to develop our sales strategy and execution on the next level.
Monday 1st February 2021

Milan Oorlog
5 Star
The Commercialiser will be our go-to from now on. They exceeded our expectations in every way.
Monday 1st February 2021