Pivotal SEO (Search Engine Optimisation)

What is Search Engine Optimisation?

When potential customers are searching for your services on search engines (such as Google, Bing or Yahoo!), you want your website to show up in the search results. SEO is the strategy you need to improve your position in search engine results pages (SERPs) without having to pay for ads, saving on your marketing costs in the long term!

SEO involves a range of tactics and marketing techniques to boost your visibility online and drive more search traffic to your website. These can include optimising the site’s loading speed, targeting specific keywords, and even engaging on social media.

By connecting your business directly to your customers – right at the time they are actively searching for your products or services – you can expect to increase your leads, boost your conversions, and grow your business.